Meet UpsideLMS' New Brand Identity

Launched more than a decade ago as a proprietary, behind-the-firewall Learning Management System, UpsideLMS has evolved into one of the finest Learning Management Systems available today. Its changed brand identity is timely and reflects what the Best Value, SaaS Learning Management System stands for today while symbolizing its dynamic future.

The New Logo - Meaning and Significance

The cornerstone of UpsideLMS' new brand identity, the redesigned logo, is contemporary and symbolizes constant growth and innovation, which is denoted by the upward arrow. Sharp and crisp, the straight edged arrow aligns perfectly well with UpsideLMS' stability, while the triangular shape reflects the strength, professionalism and efficiency of the Learning Management System. The blue squares of varying sizes, dovetailing the arrow, signify and underline the AGILE nature of UpsideLMS’ overall design and development.

The new logo retains the familiar blue and gray colors of the original UpsideLMS logo, which embody 'trust' and 'balance' respectively. The 'trust' is a derivative of UpsideLMS' over a decade of existence in the learning management space, hundreds of customers delivering and managing learning/training for hundreds of thousands of learners worldwide, and 20+ awards and recognition from the best in the industry like Brandon Hall, CLO, Training Industry Inc., etc. While it is UpsideLMS' perfect blend and balance of tradition (traditional learning management features like ILT, Virtual Classroom, eLearning, Reporting) and innovation (new tools for social and informal learning, knowledge collaboration, etc.) that is denoted by the color gray.

Not just a logo shift

This brand identity change is more than just a changed logo; it is a reflection of UpsideLMS' brand positioning and brand promise; one that we make to our customers, partners and learners.

UpsideLMS' new identity change is further strengthened by launch of its very own new website www.upsidelms.com and its bimonthly newsletter, called 'UpsideLMS Connect' , that aims to bring the best of news, insights and resources in the Learning Management domain to its readers.

To learn more about UpsideLMS, log on to www.invince.com/upsidelms